Sutapa Das

In the beginning, I orchestrated successful social media campaigns that secured new clients & achieved remarkable results. A client experienced significant boost in sales, with 15% increase in sales in 2 months of the campaign. The page engagement skyrocketed by a staggering 89%.

Next at a startup firm, there was an exhilarating challenge of shaping things from scratch. Within 3 months, I successfully secured 6 new clients, driving the count to 11. One of my standout achievements was conceiving & launching a podcast of travel enthusiasts, catapulting the client’s business growth by 26%. I spearheaded an illustrative social media campaign for an eBook client, with a 25% increase in subscriptions. My 360° marketing approach to promote a newly launched mobility solution app led to a staggering 500 downloads in 15 days.
In my 3rd career stint, I helped boost room sales revenue by an impressive 42% & wedding sales by 35%, with a profit margin of 51.2%. By introducing enticing pet-friendly packages, the property was transformed into a welcoming haven for pet owners. Through marketing activations, the property generated nearly 50 lakhs in 6 months. The restaurant witnessed remarkable growth with lunch covers increasing by 17% & dinner by 6%. The Corporate Packed Launch boxes saw a staggering 31% surge in F&B sales.

In my subsequent project, I had to work for 2 distinct properties. Leveraging the diversity, I embarked on a well-crafted marketing campaign utilizing a multitude of channels. The result was, 21% increase in revenue, complemented by 569 bookings in 3 months. The city property’s F&B sales grew by 26.2% in 1.5 years. By orchestrating marketing & PR activities focused on weddings, I achieved a 17% increase in demand with a close rate of 9%. For my efforts, Hotelier Web honored me with the title of Top 25 Marketing & PR professionals.
In my last role, I have demonstrated exceptional marketing & communication skills through social media campaigns. I have closed open positions by significantly reducing the lead time. To foster engagement with shop floor employees, I initiated the “We are Listening” campaign in plants, leading to immense response. The employee retention campaigns have dropped the attrition rate by 14%. My strategic marketing & communication activations surrounding specific tools propelled sales growth by 14.67% in 6 months.

My passion lies in leveraging my expertise to achieve business goals through marketing & communication. Armed with a keen eye for resource optimization, I strive to achieve results while maximizing efficiency.