Anumita Ghosal

With 20+ years of experience, I am the Business Group CMO for the Lifesciences, Healthcare, Energy, Resources, Utilities, Public Services US Industries and Consulting Services for TCS. A passionate brand builder,design thinking enthusiast and strong believer of power of digital to empower communities , I have started and established marketing function for various units within TCS including TCS Financial Solutions , TCS ER, TCS Utilities prior to taking up this current role.

Have been instrumental in launching Research based thought leadership programs with media and analyst firms , Curating the brand narrative for the industries, Driving Customer and Employee advocacy programs,Conceptualising Niche event platforms and launching contextual account based marketing programs across the globe. I am a strong believer of the strategic role marketing can play in brand building and have launched several innovative marketing programs.

I am super proud of the winning team we have built over the years.

TCS Utilities was amongst the top 3 winning entries for the “Tata Making Customer Smile Contest in 2019” for our “Partner in Crisis” story. The marketing team also received the “Sparkle Award” in TCS Innovista 2020 for “Innovative Marketing Campaign to win a high value deal”.

Key highlights includes

• Positioned TCS as a leader in more than 15 + analyst rankings
• Curated more than 30 + customer advocacy programs
• Organised more than 150+ events across the globe
• Conceptualised and executed the setting up of Executive Briefing Centre Showcase for Utilities , the Utilities Innovation Labs and the Paceport showcases for ERU industries
• Launched more than 50+ integrated marketing campaigns
• Led 8 primary research based thought leadership programs in UK,Europe and US markets
• Organised more than 50+ contextual account based programs (workshops,innovation days, ideathons,webinar series etc)
• Executed innovative deal focused marketing programs for more than 15+ logos across the globe
• Experience of working with diverse teams across nationalities, worked with more than 20+ international marketing agencies for curating marketing programs for TCS

A Chemical Engineer and a post graduate in Marketing, I have successfully completed two marquee executive programs :

1. “TCS Emerging Leaders Program” at Fischer School of Business, Ohio.

2. “Advanced Design Thinking for Growth and Transformation” in partnership with INSEAD, France

A single mother of three kids , I love to spend time with my family, travel, pursue dance and music in my leisure time.